The problematic of Czech retail is still a discussed topic. In the introduction, retail formats are introduced, their historical development in the Czech market, departures and arrivals of the retailers and expected development in the coming years. The economic and psychological perspective is introduced in the theoretical section related to hypermarkets. A practical analysis presents surveyed retailers, their formation, development and strategy. Also there is a chapter regarding the commercial centers and their importance for the retail market. The practical study focuses on the importance of brands, market position and finding loyal customers. The second part deals with price monitoring and identifying the chain that has consistently the lowest prices on the market. The final aspect of the research focuses on the analysis of customer preferences, identifying the strengths and weaknesses of chain stores, suggestions and recommendations on how to get closer to the customer.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:74931 |
| Date | January 2010 |
| Creators | Drtina, Jakub |
| Contributors | Bártová, Hilda, Pěknic, Štěpán |
| Publisher | Vysoká škola ekonomická v Praze |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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