In the current digital era, social media has become an important element in the business world. Several theoretical studies have addressed the use of social media platforms in business operations. In this study, we tried to understand LinkedIn’s role in entrepreneurs’ effectuation processes by conducting 11 semi-structured interviews with (co-) founders in early stage startups across different industries in Sweden. Our research found that entrepreneurs utilized LinkedIn as one of their available means and used it extensively in their day-to-day business activities. LinkedIn helps entrepreneurs expand their networks and start partnership with people across border. LinkedIn also acts as an important source of information for early stage startups’ founders to be aware of what is happening in the industry and to be in control towards the shifting market. This thesis opens the door for future research to address the connection between social media platforms and entrepreneurs’ effectuation processes. This study can also trigger more entrepreneurs to adopt LinkedIn in their business operations.
| Identifer | oai:union.ndltd.org:UPSALLA1/oai:DiVA.org:uu-414573 |
| Date | January 2020 |
| Creators | Pratiwi, Diana, Mohamed, Rawan |
| Publisher | Uppsala universitet, Företagsekonomiska institutionen, Uppsala universitet, Företagsekonomiska institutionen |
| Source Sets | DiVA Archive at Upsalla University |
| Language | English |
| Detected Language | English |
| Type | Student thesis, info:eu-repo/semantics/bachelorThesis, text |
| Format | application/pdf |
| Rights | info:eu-repo/semantics/openAccess |
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