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A Study on Digital Products Change Consumer Behavior Bring the Impact and Economic Benefits :Using E-Reader As an Example.

The traditional book market matures, there are about 40,000 kinds of books published each year. But it is facing an oversupply situation. Return of a large number of books to make the traditional publishing business increasingly difficult. Online bookstores have established over ten years. Books are the most common products online shopping. The end of year 2010, a large number of sales for ebooks and e-reader. We can see that reading habits of human has begun to change.
The reader can read thousands of books with an e-reader around everywhere. Publishers can sell books through the internet. How can the rise of e-reader? What will be affected for the traditional logistics providers and suppliers? Which new business models and benefits bring from e-reader and e-bookstore?
This study used qualitative research to the literature review and case study, to observe and explain the e-reader how to affect the traditional suppliers and bring new benefits.
Base on publishing ebooks through the internet, the digital platform service providers replace traditional logistics providers, suppliers, and publishers. Internet services provider replace the traditional logistics providers. Ebooks and e-reader use for reduce logistics costs and solve inventory problems. Consumer behavior changed to impact the traditional book industry, but also bring new economic benefits.

Identiferoai:union.ndltd.org:NSYSU/oai:NSYSU:etd-0726111-190702
Date26 July 2011
CreatorsJING, PEI-WEN
ContributorsMin-Hsin Huang, Chi-Cheng Wu, Pei-how Huang
PublisherNSYSU
Source SetsNSYSU Electronic Thesis and Dissertation Archive
LanguageCholon
Detected LanguageEnglish
Typetext
Formatapplication/pdf
Sourcehttp://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0726111-190702
Rightsnot_available, Copyright information available at source archive

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