The goal of this Master's Thesis was to map and asses marketing of Green Companies in the Czech Republic and abroad and based on some basic characteristics to evaluate the economical profitability of this business and its future prospects. The Thesis is about ecological products and customer's possibilities to become informed enough about them and to choose the right one. The Thesis focuses on some companies operating on the energy market. These companies are very often placed on the top of green rankings. Based on my experience environmental activity is evaluated in the department of operating leasing in the ČSOB Leasing a.s. company.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:77794 |
| Date | January 2010 |
| Creators | Nováková, Pavla |
| Contributors | Štědroň, Bohumír, Králík, Tomáš |
| Publisher | Vysoká škola ekonomická v Praze |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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