The purpose of this work is to quantify the influences that affect the sales of selected products for toilet paper segment in the retail chain Tesco Czech Republic. The model is based on a long-term observation of the time series of sales and average prices for selected products. For the quantification is used an estimation of exponential function fot model which is subsequently verified. Parameter estimation is calculated by using the software EViews. The work compares the results of the model for different products and searching for the most effective way of promotion for each brand. The calculated parameters can be implemented for the planning of sales for toilet paper segment. The results show differences between branded and private toilet paper brand, that are caused by differences in the perception of quality by consumers.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:197672 |
| Date | January 2013 |
| Creators | Záhorovský, Radek |
| Contributors | Sekničková, Jana, Dlouhá, Zuzana |
| Publisher | Vysoká škola ekonomická v Praze |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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