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A Cross-national Study of Attitudes and Group Labeling: Multinational Corporation (MNC) Workers in Canada, Brazil, and West Germany

Many studies concerning multinational corporations {MNCs) are replete with theoretical models and case studies that treat MNCs as stand-alone entities. Very little time and effort is given to understanding the context in which MNCs operate. This context includes not only the fact that MNCs transcend national boundaries (political as well as geographical), but also the meaning of work and being part of a multinational work force for those employed within MNCs. This thesis is an effort to elucidate how the political/societal/cultural contexts of different host countries affect the attitudes of those workers most directly involved with foreign-owned MNCs. By shifting the focus from the MNC to the political/societal/cultural environment of host countries, foreign-owned MNCs can be compared across national boundaries (foreign-owned MNC workers from three different countries are compared in this thesis -- Canada, Brazil, and West Germany). Finally, by grounding the workers' attitudes within social identity theory, divergent attitudes between the workers from the different countries are not only explained, but expected as well.

Identiferoai:union.ndltd.org:pdx.edu/oai:pdxscholar.library.pdx.edu:open_access_etds-5912
Date03 August 1994
CreatorsEyck, Tobias Albert Ten
PublisherPDXScholar
Source SetsPortland State University
Detected LanguageEnglish
Typetext
Formatapplication/pdf
SourceDissertations and Theses

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