This diploma thesis deals with corporate management of selected economic subject and its analysis, on the base of it recommendation are formulated, which can be used for management and growth of company. The theoretical part of the thesis analyses the current state of the solved problems in the literature, the practical part deals with investigated company and results of the thesis. In terms of analysis of external environment are realised PEST and EFE analysis, which revealed an above-average dependence on the external environment. In the internal environment, the analysis focuses on the object of business, organizational structure, selected area of human resources management, also on profits and financial analysis. Part of the diploma thesis is SWOT analysis and structural analysis of branch by Porter's model of five power also. These analysis support ether a slightly proactive approach to business.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:189711 |
| Date | January 2010 |
| Creators | Košecká, Petra |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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