The Diploma thesis deals with the current situation of bancassurance in Europe. The first part focuses on the theoretical concept of bancassurance and its historical and regulatory context. In the next section SWOT analysis captures the potential benefits and difficulties of this distribution channel, the following are forms of cooperation of financial institution in bancassurance and bancassurance products. The third part through cluster analysis categorizes the situation of distribution channel across EU countries. At the end, the situation is evaluated by other research papers and articles and the conclusions are compared with the results of this thesis. There are also recommendations for banks and insurance companies regarding bancassurance channel.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:431847 |
| Date | January 2017 |
| Creators | Svobodová, Kateřina |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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