Kucinová, P. Order Management in small advertising agencies. Master thesis. Brno: Mendel University, 2015. The thesis deals with order management focused on small advertising agencies. The aim is to create a set of recommendations for an effective order management in small advertising agencies. These recommendations are outputs of the qualitative and quantitative research. Their applicability and effectiveness is proven in case study, the suitability of proposals was discussed with experts. This thesis also suggests documents that can be used by small advertising agencies in managing their procurement practice.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:191330 |
| Date | January 2015 |
| Creators | Kucinová, Petra |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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