The master’s thesis focuses on the evaluation of the possibilities of expanding business activities of the organization through the establishment of a new sales branch. The theoretical part of the thesis focuses on the definition of the basic concepts related to the creation of a business plan, a description of the general procedure for compiling the business plan and the legislative requirements in case of the business of non-profit organizations. The practical part presents a current situation of the organization and elaborates a specific business plan for the expansion of the stores, which includes market analysis, organizational, marketing and financial plan. The conclusion deals with the effectiveness of the business plan and contains evaluation of the most suitable variant of its implementation.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:399651 |
| Date | January 2019 |
| Creators | Veselá, Dagmar |
| Contributors | Mikuš,, Petr, Luňáček, Jiří |
| Publisher | Vysoké učení technické v Brně. Fakulta podnikatelská |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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