The diploma thesis focuses on position of Iceland as an international tourism destination. The first chapter defines theoretical framework for the thesis, whereas the second chapter introduces essential information about the country and its macroeconomic environment. The third chapter deals with the topic of Icelandic tourism and its importance for the economy. The influence of the Eyjafjallajökull eruption in 2010 for tourism is taken into account. The following chapter number four is based on questionnaire about attractiveness of Iceland for Czech tourists. The final chapter sumps up trends of Iceland tourism and focuses on other possibilities of development in this field. In the end the forecast of Icelandic inbound tourism is calculated with a method called regression analysis.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:204011 |
| Date | January 2015 |
| Creators | Stibůrková, Michaela |
| Contributors | Valentová, Jana, Dragula, Ladislav |
| Publisher | Vysoká škola ekonomická v Praze |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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