The dissertation target was to define the strategical concept of the company QUANTUM development. The company QUANTUM is the trader with the commodity of electricity operating the Czech Republic market. The theoretical part of the dissertation targets at the item of the company development and the process of the strategical management. There is the analytical methodology defined as well. The analytical part of the dissertation defines the practical implementation of the analytical concepts of the business environment of the company with the aim to define the impact factors influencing the company. The strategical concept of the business development of the company was defined and implemented due to the conclusion of the analysis with the aim to maintain the competitive position of the company in the Czech energy market. The definition of the strategy implementation reacts at the analysis of the defined threats and opportunities and the evaluation of the risks.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:400176 |
| Date | January 2019 |
| Creators | Matiovský, David |
| Contributors | MBA, Kamil Komenda,, Bumberová, Veronika |
| Publisher | Vysoké učení technické v Brně. Fakulta podnikatelská |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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