This diploma thesis deals with the creation of the development plan within the selected portfolio of services on the electricity market. The theoretical part focuses on a detailed description of the possibilities of company development and strategic management issues, especially on selected analyzes of general, market and internal environment. In the analytical part are identified and analyzed the key factors affecting the company affecting its operation in the electricity market, as well as the evaluation of the internal environment of the company. Based on the results of the analyzes, a proposal for the development of QUANTUM, a.s. to consolidate the electricity market position and steps to achieve the chosen strategy. The proposals also include a risk assesment and evaluation of the benefits of the proposed strategy.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:403833 |
| Date | January 2019 |
| Creators | Matiovský, David |
| Contributors | MBA, Kamil Komenda,, Bumberová, Veronika |
| Publisher | Vysoké učení technické v Brně. Fakulta podnikatelská |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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