The subject of the thesis is to identify and assess the current status of electromobility in the Czech Republic and proposal of partly strategiy and recommendations for company Mercedes-Benz Czech Republic s.r.o. in this area. The theoretical part deals with the definition of the theory of strategic management process, especially the analysis of the external and internal area and methodologies of creation strategy. The practical part describes the characteristics of the Mercedes-Benz Czech Republic s.r.o., direct analysis of the electromobility and internal analysis of the company. Finally, there is a summary SWOT analysis and strategy formulation and recommendations in the area of electromobility for the company.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:165286 |
| Date | January 2011 |
| Creators | Šlechta, Martin |
| Contributors | Dvořák, Jiří, Luštický, Martin |
| Publisher | Vysoká škola ekonomická v Praze |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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