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Evaluation of various marketing aspects in selected sectors of the electronics industry.

by Teresa Pek-yun Wong. / Thesis (M.B.A.)--Chinese University of Hong Kong, 1991. / Bibliography: leaves 52-54. / Chapter I. --- INTRODUCTION --- p.1 / General Overview --- p.2 / Problems Facing the Electronics Industry --- p.5 / Statement of Problem --- p.6 / Research Methodology --- p.7 / Chapter II. --- AN OVERVIEW OF EACH SECTOR --- p.9 / Audio Visual Industry --- p.9 / Computer Industry --- p.11 / Communication Equipments Industry --- p.12 / Electronic Toys Industry --- p.13 / Electronic Household Appliances --- p.14 / Chapter III. --- PRODUCTION --- p.16 / Audio Visual Industry --- p.16 / Computer Industry --- p.17 / Communication Equipments Industry --- p.17 / Electronic Toys Industry --- p.18 / Electronic Household Appliances --- p.18 / Chapter IV. --- BARRIER TO ENTRY --- p.19 / Capital Requirement --- p.19 / Audio Visual Industry --- p.20 / Computer Industry --- p.21 / Communication Equipments Industry --- p.21 / Electronic Toys Industry --- p.22 / Electronic Household Appliances --- p.22 / Government Regulations --- p.23 / Product Differentiation --- p.24 / Audio Visual Industry --- p.24 / Computer Industry --- p.24 / Communication Equipments Industry --- p.25 / Electronic Toys Industry --- p.25 / Electronic Household Appliances --- p.26 / Switching Cost --- p.26 / Economies of Scale --- p.27 / Chapter V. --- COMPETITION --- p.28 / Audio Visual Industry --- p.28 / Computer Industry --- p.29 / Communication Equipments Industry --- p.29 / Electronic Toys Industry --- p.29 / Electronic Household Appliances --- p.30 / Chapter VI. --- PROFIT MARGIN --- p.31 / Audio Visual Industry --- p.31 / Computer Industry --- p.32 / Communication Equipments Industry --- p.32 / Electronic Toys Industry --- p.33 / Electronic Household Appliances --- p.33 / Chapter VII. --- FUTURE TREND OF INDIVIDUAL INDUSTRY --- p.34 / Audio Visual Industry --- p.34 / Computer Industry --- p.35 / Communication Equipments Industry --- p.36 / Electronic Toys Industry --- p.36 / Electronic Household Appliances --- p.37 / Chapter VIII. --- PROBLEMS FACING INDIVIDUAL SECTORS OF THE ELECTRONICS INDUSTRY --- p.38 / Audio Visual Industry --- p.38 / Computer Industry --- p.39 / Communication Equipments Industry --- p.40 / Electronic Toys Industry --- p.40 / Electronic Household Appliances --- p.41 / Chapter IX. --- DISCUSSION --- p.42 / APPENDIX --- p.45 / BIBLIOGRAPHY --- p.52

Identiferoai:union.ndltd.org:cuhk.edu.hk/oai:cuhk-dr:cuhk_318708
Date January 1991
ContributorsWong, Teresa Pek-yun., Chinese University of Hong Kong Graduate School. Division of Business Administration.
PublisherChinese University of Hong Kong
Source SetsThe Chinese University of Hong Kong
LanguageEnglish
Detected LanguageEnglish
TypeText, bibliography
Formatprint, iii, 54 leaves : 1 col. ill. ; 30 cm.
CoverageChina, Hong Kong, China, Hong Kong
RightsUse of this resource is governed by the terms and conditions of the Creative Commons “Attribution-NonCommercial-NoDerivatives 4.0 International” License (http://creativecommons.org/licenses/by-nc-nd/4.0/)

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