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Monetizing online news consumption : exploring ways to generate income from an Afrikaanse regional newspaper's website

Thesis (MBA)--Stellenbosch University, 2015. / ENGLISH ABSTRACT: Newspapers across the world, and more particularly here in South Africa, are in trouble due to dropping circulation figures and reduced income from advertisements. Technology, although impacting on the printed product, should not be seen as a threat, but rather as an opportunity. New and novel ways need to be explored to generate revenue from newspaper websites, by increased subscription figures, as well as other ways of monetizing content.
Revenue from advertisements is still important in the online environment, but online news services can generate money in other ways by monetizing online news content through different payment models, advertorial content and e-commerce.
In this study, the needs of users of an Afrikaans regional newspaper’s website will be explored and cues taken from the results of an online survey in order to better understand what it is that online news users want and what they are willing to pay for it, which is, by all accounts, not a lot.

Identiferoai:union.ndltd.org:netd.ac.za/oai:union.ndltd.org:sun/oai:scholar.sun.ac.za:10019.1/97370
Date04 1900
CreatorsVenter, Madelein
ContributorsHerbst, F. J., Stellenbosch University. Faculty of Economic and Management Sciences. Graduate School of Business.
PublisherStellenbosch : Stellenbosch University
Source SetsSouth African National ETD Portal
Languageen_ZA
Detected LanguageEnglish
TypeThesis
Formatvii, 41 pages
RightsStellenbosch University

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