The purpose of the presented dissertation thesis is to contribute to the development of the theory of electronic commerce in complex conditions of „network economy“ by the partial consolidation and integration of the highly fragmented existing knowledge and ideas, i.e. to offer more compact conceptual framework, based on research of the current state of knowledge and situation in the conditions of the Czech Republic. The thesis is focused on the contemporary theoretical knowledge analysis from the areas of interest concerning the electronic commerce security, used models of electronic shops and evaluation of its economic aspects, which this type of business bears. Next contribution is unification of this knowledge and creation of the conceptual base for the ongoing recognition and theory building related to electronic commerce. The work is also focused on the area of electronic cash, possible solution of some diversifications in payment transactions. On the practical level the author attempted to narrow the knowledge “gap” in the empirical cognition of the doctoral thesis issues concerning the effectiveness of electronic commerce and generally e-commerce applications. Proposed return on investment calculation methodology applied to e-commerce area may help managers making decisions in investing to these projects.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:233707 |
| Creators | Fotijev, Pavel |
| Contributors | Smejkal, Vladimír |
| Publisher | Vysoké učení technické v Brně. Fakulta podnikatelská |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/doctoralThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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