Brokešová K. The role of sales staff in building customer relationship to selected type of stores. Diploma thesis. Brno, 2014. This thesis focuses on how customers perceive the role of the sales staff when buying clothes and electronics and their requirements for costumer-orientated service. High competitive clothing and electronics markets show low level of customer loyalty. The aim of this study was to define the factors building or threatening the loyalty of customer against selected stores by using selling staff. Data were collected through quantitative and qualitative research which should confirm or refute already made researches on this issue and also to supplement information on the basis of which appropriate recommendations were designed to solve the issue.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:179497 |
| Date | January 2014 |
| Creators | Brokešová, Katarína |
| Source Sets | Czech ETDs |
| Language | Slovak |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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