The aim of the thesis called Some specifics of communication in civil engineering has been to carry out research in construction companies and to find out to what extent they pay attention to corporate image in various respects – if (and eventually how) they make use of the Internet and how they present themselves to the public. On the other hand, part of the research focused on what emphasis do these companies put on internal communication with their employees. To prove or displace the initial hypotheses, several analyses have been made and research in 14 companies of different size carried out. The results have shown that construction companies pay attention to internal communication, however, they do not place much emphasis on presenting themselves to public. This way they underestimate the importance of positive corporate image, particularly in the media of the Internet.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:225685 |
| Date | January 2012 |
| Creators | Hrtáň, Zbyněk |
| Contributors | Hladký, Martin, Linkeschová, Dana |
| Publisher | Vysoké učení technické v Brně. Fakulta stavební |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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