The study investigated the predictive validity of the California Psychological Inventory (CPI) as a tool for sales selection. Two analyses were conducted. Study 1 consisted of 20 male home improvement representatives. The average net and gross closing ratios for a six month period were used as the criteria. The results indicted that none of the CPI scales differentiated between poor and good performers when correlated with the secondary criterion of gross closing ratios. These findings were contrary to a previous concurrent validity study. Study 2 investigated month to month retention/separation for 61 home improvement representatives, to determine if the CPI differentiated between short and long term success. Phi coefficients showed no statistical significance between retention/separation and the CPI profile score over time.
| Identifer | oai:union.ndltd.org:unt.edu/info:ark/67531/metadc504398 |
| Date | 08 1900 |
| Creators | Frautschi, Patricia Hinojosa |
| Contributors | Johnson, Douglas A., Norton, E. Douglas, Peek, Leon A. |
| Publisher | North Texas State University |
| Source Sets | University of North Texas |
| Language | English |
| Detected Language | English |
| Type | Thesis or Dissertation |
| Format | v, 35 leaves : ill., Text |
| Rights | Public, Frautschi, Patricia Hinojosa, Copyright, Copyright is held by the author, unless otherwise noted. All rights reserved. |
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