This thesis aims to study how two organizations communicate to empower women in Tanzania. It is a comparative study of the New Hope for Girls Organization (NHGO) and Young Women Christian Association (YWCA). Furthermore, this study focus on how different contextual factors, such as the size of the organization, religion and values, affect the organizations´ content and strategy of their communication. This study is based on a theoretical framework of previous research about communication from NGOs, Development theory and African feminisms. The empirical data was collected through semi-structured interviews, ethnographic interviews and observations. The result of this study shows that YMCA is highly influenced by its international ties through its international founders and world-wide connection, while NHGO is mainly influenced by the local community in which it operates.
| Identifer | oai:union.ndltd.org:UPSALLA1/oai:DiVA.org:oru-72133 |
| Date | January 2019 |
| Creators | Strömstedt, Malin, Åkerman, Saga |
| Publisher | Örebro universitet, Institutionen för humaniora, utbildnings- och samhällsvetenskap, Örebro universitet, Institutionen för humaniora, utbildnings- och samhällsvetenskap |
| Source Sets | DiVA Archive at Upsalla University |
| Language | English |
| Detected Language | English |
| Type | Student thesis, info:eu-repo/semantics/bachelorThesis, text |
| Format | application/pdf |
| Rights | info:eu-repo/semantics/openAccess |
Page generated in 0.0129 seconds