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Previous issue date: 2010-12-07 / As the existing literature on the impact of corporate social investment in the company's financial performance, this study aims to analyze the effect of corporate social responsibility in the cost of capital of companies. The preliminary cost of equity of companies in the Index of the Stock Exchange of Sao Paulo - Bovespa Index, representative of the market and companies participating in the ISE portfolio, representative of corporate social responsibility, for the period 2005 to 2009. As a result, it was noted that in most years studied, there was no significant drop in the cost of equity of companies that are part of the ISE, pointing to the fact that the investment in corporate social responsibility does not affect financial indicators such as cost equity analysis. / Assim como a literatura existente sobre o impacto do investimento social empresarial na performance financeira da empresa, esse estudo tem o objetivo de analisar o efeito da responsabilidade social empresarial no custo de capital próprio das empresas. Foi estimado o custo de capital próprio das empresas do Índice da Bolsa de Valores de São Paulo – Ibovespa, representativo do mercado e das empresas participantes da carteira do ISE, representativa da responsabilidade social corporativa, para o período de 2005 a 2009. Como resultado, notou-se que, na maioria dos anos estudados, não foi significativa a queda no custo de capital próprio das empresas que fazem parte do ISE, apontando para o fato de o investimento em responsabilidade social empresarial não afetar indicadores financeiros como o custo de capital próprio analisado.
| Identifer | oai:union.ndltd.org:IBICT/oai:bibliotecadigital.fgv.br:10438/8184 |
| Date | 07 December 2010 |
| Creators | Canela, Renata |
| Contributors | Escolas::EAESP, Eid Júnior, William |
| Source Sets | IBICT Brazilian ETDs |
| Language | Portuguese |
| Detected Language | English |
| Type | info:eu-repo/semantics/publishedVersion, info:eu-repo/semantics/masterThesis |
| Source | reponame:Repositório Institucional do FGV, instname:Fundação Getulio Vargas, instacron:FGV |
| Rights | info:eu-repo/semantics/openAccess |
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