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Previous issue date: 2014-08-25 / Social impact business are cost effective initiatives that address the needs of lowincome people by providing them with the access to quality products and services at affordable prices, as well as employment and income opportunities. This study aims at contributing to the understanding of this business model that has been getting increasingly more relevant in both the academic and corporate fields. The analysis of the theoretical groundwork indicated that the concept of social impact business does not come from a homogeneous perspective. An analytical framework to identify the elements that constitute the business social impact was proposed based on the characteristics found in the literature review. The methodology applied was of qualitative-quantitative, exploratory nature. As the procedure required for data collection, three steps were followed: a documental analysis using secondary data, interviews and surveys. The results from the data collection allowed us to identify the constituent elements of the business model, mapping existing initiatives in Brazil and describe their characteristics from the proposed framework for analysis, and assess the social impact of these initiatives. / Os neg?cios com impacto social s?o iniciativas economicamente rent?veis que visam atender ?s necessidades da popula??o de baixa renda oferecendo oportunidades de acesso a produtos e servi?os de qualidade a pre?os acess?veis, bem como oportunidades de emprego e renda. O trabalho visa contribuir para o entendimento deste tema que vem recebendo crescente aten??o tanto da ?rea acad?mica como corporativa. O referencial te?rico permitiu o aprofundamento sobre o entendimento destes modelos de neg?cio cujo conceito ? amplo e ainda n?o possui uma vis?o homog?nea. Um quadro de an?lise para a identifica??o dos elementos que constituem os neg?cios com impacto social foi proposto a partir das caracter?sticas encontradas na revis?o bibliogr?fica. A metodologia empregada foi de um estudo qualitativo-quantitativo, de natureza explorat?ria. Foram utilizadas tr?s t?cnicas de coleta de dados: pesquisa documental com dados secund?rios, entrevistas e question?rios. Os resultados obtidos permitiram identificar os elementos constituintes do modelo de neg?cios, mapear as iniciativas existentes no Brasil e descrever suas caracter?sticas a partir do quadro de an?lise proposto, e avaliar o impacto social destas iniciativas.
| Identifer | oai:union.ndltd.org:IBICT/oai:tede2.pucrs.br:tede/5688 |
| Date | 25 August 2014 |
| Creators | Scherer, Patr?cia Cristina |
| Contributors | Petrini, Maira de C?ssia |
| Publisher | Pontif?cia Universidade Cat?lica do Rio Grande do Sul, Programa de P?s-Gradua??o em Administra??o e Neg?cios, PUCRS, BR, Faculdade de Administra??o, Contabilidade e Economia |
| Source Sets | IBICT Brazilian ETDs |
| Language | Portuguese |
| Detected Language | English |
| Type | info:eu-repo/semantics/publishedVersion, info:eu-repo/semantics/masterThesis |
| Format | application/pdf |
| Source | reponame:Biblioteca Digital de Teses e Dissertações da PUC_RS, instname:Pontifícia Universidade Católica do Rio Grande do Sul, instacron:PUC_RS |
| Rights | info:eu-repo/semantics/openAccess |
| Relation | 3244129067093836374, 600, 600, 4410494103952189146 |
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