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Konkurenční výhoda a pozice daného podniku / Competitive advantage and position of certain company

This thesis is focused on the analysis of competition between companies which are targeted on the rendition of services and selling goods for a telecommunication company (operator) called Telefónica O2 Czech Republic, a. s. Principal aim of this thesis was to establish the contemporary level of competitive strength of the chosen company, and propose how to improve it. In order for an objective examination, the wishes and needs of the customers were noted during questioning. According to the answers, the most important for end users is level of servicing and competence of shop assistants. The most important proposals for improvement are a greater knowledge of shop assistants in their field of expertise, reinforcement of service publicity, more visible use of the company{\crq}s logo and to safeguard the topicality of web pages.

Identiferoai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:51300
Date January 2009
CreatorsLÍBENKOVÁ, Eva
Source SetsCzech ETDs
LanguageCzech
Detected LanguageEnglish
Typeinfo:eu-repo/semantics/masterThesis
Rightsinfo:eu-repo/semantics/restrictedAccess

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