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Understanding demand and pricing behaviour in the car rental business

This project intends to understand how the demand and price for a Portuguese car rental company vary. As a result, we expect to obtain a system that collects the relevant price and occupancy values stored in different files by the company, load them into a database, so that later it is possible to establish a link to data analysis tools. These data analysis tools involve different data mining techniques, with emphasis on visualization and association. This system will allow future analyzes of other data by other researchers and company employees. Moreover, the analyses obtained will allow the company to adapt behaviors and to obtain a better understanding of its positioning in the car rental business.

Identiferoai:union.ndltd.org:up.pt/oai:repositorio-aberto.up.pt:10216/121292
Date24 July 2019
CreatorsSara Isabel Serra Costa
ContributorsFaculdade de Engenharia
Source SetsUniversidade do Porto
LanguageEnglish
Detected LanguageEnglish
TypeDissertação
Formatapplication/pdf
RightsopenAccess

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