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Marketingová on-line strategie cestovního ruchu Jihočeského kraje / Marketing on-line tourism strategy of the Region of South Bohemia

The main objective of this thesis is to identify current tools of online marketing communication of South Bohemia region in the field of tourism and evaluate their performance and efficiency of use. A secondary objective is to design a strategy for online marketing communication of South Bohemia region as a tourist destination using the latest trends and technologies.

Identiferoai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:156519
Date January 2013
CreatorsMACHART, Ondřej
Source SetsCzech ETDs
LanguageCzech
Detected LanguageEnglish
Typeinfo:eu-repo/semantics/masterThesis
Rightsinfo:eu-repo/semantics/restrictedAccess

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