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Strategie vstupu zahraničního podniku na český trh / Foreign Company's Strategy for Entering the Czech Market

The aim of this master thesis is to consider appropriate solutions of entering the foreign market. After introducing of the company follow the external and internal analysis. The thesis proves a suitability of the target market, deals with a choice of the product portfolio. It also mentions and checks the expectations of new market’s behaviour. In the final part of the thesis we can find a proper suggestions for entering the target market, steps and measures, which the monitored company shouldn’t leave out.

Identiferoai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:223259
Date January 2011
CreatorsSvoboda, Luděk
ContributorsŠvejda, Mojmír, Zich, Robert
PublisherVysoké učení technické v Brně. Fakulta podnikatelská
Source SetsCzech ETDs
LanguageCzech
Detected LanguageEnglish
Typeinfo:eu-repo/semantics/masterThesis
Rightsinfo:eu-repo/semantics/restrictedAccess

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