<p>Abstract</p><p>Date 29th May 2008</p><p>Title Friis & Company in Thailand: the case study for</p><p>entrepreneur</p><p>Authors Sitichai Chokphiboonkarn</p><p>Tharinat Phatthararangrong</p><p>scn07001@student.mdh.se , tpg07001@student.mdh.se</p><p>Tutors Tobias Eltebrandt</p><p>Problem Which factors should an entrepreneur consider when</p><p>establishing Friis and Company in Bangkok.</p><p>Purpose The main purpose of the thesis is to study Friis</p><p>& Co's overall business and analyze Bangkok in order to find</p><p>out the criticalfactors for the entrepreneurs who want</p><p>to establish Friis and Company in Bangkok. Afterward,</p><p>the authors will provide a business plan as a</p><p>recommendation for any entrepreneur who</p><p>wants to establish Friis and Company in Bangkok.</p><p>Method Primary data was collected through questionnaires sent</p><p>to Thai women who live in Bangkok as well as interview</p><p>with Friis and Company franchise department and branch</p><p>owner in Västerås,Sweden. Secondary data was gathered</p><p>through books, article and internet.</p><p>Conclusion There are many factors that the entrepreneurs should</p><p>consider when establishing Friis and Company in</p><p>Bangkok.</p><p>Entrepreneurs can gain benefit from Friis and Company</p><p>strengths and opportunities. However, they also need to</p><p>find the solution to their weaknesses and threats.</p><p>After that target group need to be determined in order</p><p>to find the target customer of the products. Then the</p><p>marketing mixes are designed to suit and match with the</p><p>preference of the target group.</p><p>Recommendation Business plan has been generated in order to give a</p><p>practical guideline for entrepreneurs who want to establish Friis and Company in Bangkok.</p>
| Identifer | oai:union.ndltd.org:UPSALLA/oai:DiVA.org:mdh-817 |
| Date | January 2008 |
| Creators | Chokphiboonkarn, Sitchai, Phatthararangrong,, Tharinat |
| Publisher | Mälardalen University, School of Business, Mälardalen University, School of Business, Ekonomihögskolan |
| Source Sets | DiVA Archive at Upsalla University |
| Language | English |
| Detected Language | English |
| Type | Student thesis, text |
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