Abstract Date 29th May 2008 Title Friis & Company in Thailand: the case study for entrepreneur Authors Sitichai Chokphiboonkarn Tharinat Phatthararangrong scn07001@student.mdh.se , tpg07001@student.mdh.se Tutors Tobias Eltebrandt Problem Which factors should an entrepreneur consider when establishing Friis and Company in Bangkok. Purpose The main purpose of the thesis is to study Friis & Co's overall business and analyze Bangkok in order to find out the criticalfactors for the entrepreneurs who want to establish Friis and Company in Bangkok. Afterward, the authors will provide a business plan as a recommendation for any entrepreneur who wants to establish Friis and Company in Bangkok. Method Primary data was collected through questionnaires sent to Thai women who live in Bangkok as well as interview with Friis and Company franchise department and branch owner in Västerås,Sweden. Secondary data was gathered through books, article and internet. Conclusion There are many factors that the entrepreneurs should consider when establishing Friis and Company in Bangkok. Entrepreneurs can gain benefit from Friis and Company strengths and opportunities. However, they also need to find the solution to their weaknesses and threats. After that target group need to be determined in order to find the target customer of the products. Then the marketing mixes are designed to suit and match with the preference of the target group. Recommendation Business plan has been generated in order to give a practical guideline for entrepreneurs who want to establish Friis and Company in Bangkok.
| Identifer | oai:union.ndltd.org:UPSALLA1/oai:DiVA.org:mdh-817 |
| Date | January 2008 |
| Creators | Chokphiboonkarn, Sitchai, Phatthararangrong,, Tharinat |
| Publisher | Mälardalens högskola, Ekonomihögskolan, Mälardalens högskola, Ekonomihögskolan, Ekonomihögskolan |
| Source Sets | DiVA Archive at Upsalla University |
| Language | English |
| Detected Language | English |
| Type | Student thesis, info:eu-repo/semantics/bachelorThesis, text |
| Format | application/pdf |
| Rights | info:eu-repo/semantics/openAccess |
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