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Do Heroes matter? CEO celebrity effects on Employer Brand: An exploratory analysis

Current study is based on literature of Employer Brand studies. This research is conducted by implementing questionnaire. By using ¡§the most admired entrepreneur¡¨ from a renowned, quality business magazine in Taiwan, author has looked into the perception of college and post graduate senior students (NCCU, NCTU, FJU, TKU, NKUAS, NUTN) regarding CEO celebrities and their companies. The study has showed that most dimensions of Cable and Turban study have positive effect on Organization Attractiveness and potential employee¡¦s job hunting attempt. The result of current research has proven CEO celebrity¡¦s positive effect on human resource the corporate can recruit.

Identiferoai:union.ndltd.org:NSYSU/oai:NSYSU:etd-0116109-161439
Date16 January 2009
CreatorsLee, Shu-chih
ContributorsMing-Chu Yu, Jie-Tsuen Huang, Yu-Ping Wang, Bih-Shiaw Jaw
PublisherNSYSU
Source SetsNSYSU Electronic Thesis and Dissertation Archive
LanguageEnglish
Detected LanguageEnglish
Typetext
Formatapplication/pdf
Sourcehttp://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0116109-161439
Rightsunrestricted, Copyright information available at source archive

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