Business plan should be a key document accompanying a start of any business or business project. However, it is very often omitted by entrepreneurs. The aim of the thesis is to write up a business plan for operation of sports and wellness center "eSko" in Rozmital pod Tremsinem and to evaluate its viability. The business plan was completed based on survey and knowledge of local environment. It consits of set goals, strategies, suggested services, description of the market, human resources plan, marketing plan, pricing strategy, financial plan, SWOT analysis and description of possible risks.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:11860 |
| Date | January 2008 |
| Creators | Čípelová, Klára |
| Contributors | Srpová, Jitka, Kešner, Martin |
| Publisher | Vysoká škola ekonomická v Praze |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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