鋰鐵動力電池具備安全性、壽命長、可大電流充放電、環保等性能，明顯優於其他電池，已是世界各國正積極開發之電池技術。鋰鐵動力電池未來主要的應用市場會在汽車動力電池方面，台灣目前在電動車的整車研發平台尚未成熟，無法搭配車廠進行車用電池研發。但中國大陸的汽車銷售量，已經是全球前兩大汽車的銷售市場，在相關政策的鼓勵下，當地車廠也積極投入新能源車輛的開發，所以未來中國大陸電動車市場將快速的發展。台灣鋰鐵動力電池廠商在投入此產業時，應該考量全球的策略角色與定位，並尋求進入中國汽車的供應鏈，才有機會在全球鋰鐵動力電池的市場占有一席之地。
本研究希望針對台灣鋰鐵動力電池產業，在進入中國大陸市場時，如何找到有利的策略，並期待能在學術上及實務上達到下列目的：
1.經由環境分析，分析台灣與中國大陸鋰鐵電池產業目前發展的動態。
2.透過SWOT，分析台灣鋰鐵動力電池產業進入中國大陸市場面臨的機會或威脅，並檢討自身的優勢及弱勢。
3.探討台灣鋰鐵動力電池廠商，未來在進入中國大陸市場拓展業務時，可以選擇進入的策略模式。
因此本論文將研究台灣鋰鐵動力電池廠商除了增強產品研發實力外，如何透過產業結盟方式進入中國大陸市場，才有機會在未來五到十年插電式混合電車(PHEV)及純電動車(EV)普及前，成為鋰鐵動力電池產業鏈的主要供應商。 / The lithium iron power battery possesses the performance such as security, longer-lived, very large electric current charging and discharging, environmental protection, obviously superior to other batteries, the battery technology has been developed actively all over the world already. The future main market application of the lithium iron battery will be in the battery power of motor in Taiwan, the research and the development platform of electric motor car are not ripe yet at present, it is unable to march up the research and development of automobile-used in car factor. But the car sales volume of Mainland China is the leading sales market of the two major car market in the world. Under the encouragement of relevant policies, the local car factories put into the development of the new energy vehicle actively too, therefore ,the future electric motor car market of Mainland China will be developed very fast. The lithium iron power battery of Taiwanese manufacturers shall consider the strategy and make a reservation in the world, seeking to enter the supply-chain of Chinese car actively, then they will have an opportunity to occupy a ting space on the market of lithium iron power battery on the whole world.
This research shall be hopped to direct against the lithium iron motive force battery industry of Taiwan while entering market of Mainland China to find favorable tactics. We do expect on academy and at the practice can achieve the following goal .
1.Via environmental analysis to analyze the trends about the development of lithium iron battery industry of Taiwan and Mainland China at present.
2.Through SWOT, it is analyzed that it is the chance or the threat about the Taiwanese lithium iron motive force battery industry market in Mainland China , and to examine one's own advantage and weak tendency.
3.We hope it is helpful for Taiwanese lithium iron power battery manufacturers, while entering into the Mainland China market to expand the business in future. They can choose the right tactics way.
In view of these reasons, this thesis will provide to Taiwanese manufacturers of the lithium iron power battery. Besides, they must put their efforts to the strengthening capability of research and the development of products; how to enter the Mainland Chinas market by forming an alliance in the industry. Then they will have an opportunity to insert plug-in hybrid electric vehicle (PHEV) and pure electric motor car before popularizing became the main supplier of lithium iron motive force battery industry chain in the coming five to ten years.
| Identifer | oai:union.ndltd.org:CHENGCHI/G0973800051 |
| Creators | 陳勇廷 |
| Publisher | 國立政治大學 |
| Source Sets | National Chengchi University Libraries |
| Language | 中文 |
| Detected Language | English |
| Type | text |
| Rights | Copyright © nccu library on behalf of the copyright holders |
Page generated in 0.0014 seconds