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The effects of website personalization on user intention to return through cognitive beliefs and affective reactions /

Thesis (Ph. D.)--University of Hong Kong, 2009. / Includes bibliographical references (p. 100-113). Also available online.

Identiferoai:union.ndltd.org:OCLC/oai:xtcat.oclc.org:OCLCNo/320788526
Date January 2009
CreatorsWang, Ying.
Source SetsOCLC
LanguageEnglish
Detected LanguageEnglish
SourceView the Table of Contents & Abstract

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