In a world which is highly reliant on international trade and at the same time is facing what has been described as among the greatest challenges planet Earth ever seen, climate change. The connection the two have to each other becomes increasingly essential to understand. This study was put in the context of a developing country, Malaysia, due to the increased amount of businesses located in developing countries which are choosing to internationalise and export products. The 17 Global Goals created by the United Nations, which has been adopted by all member states are aimed to be reached in 2030. The Global Goals are built upon trust and responsibility for the planet which creates a scenario where the behaviour of both businesses and consumers is changed. The purpose of the study was to gain knowledge of how the aspect of environmental sustainability impacts export and what motivates the Malaysian businesses to change for the better. The outcome of this study indicates that the customers have a significant role for both motivation of businesses and the implementation of new strategies. The study has also seen an indication of a connection between the speed of internationalisation and export related to how businesses are motivated by customers in terms of environmental sustainability. Moreover, the study has shown that there is little connection between the business’s selection of export mode and environmental sustainability.
| Identifer | oai:union.ndltd.org:UPSALLA1/oai:DiVA.org:lnu-96396 |
| Date | January 2020 |
| Creators | Rask, Lovisa |
| Publisher | Linnéuniversitetet, Institutionen för marknadsföring (MF) |
| Source Sets | DiVA Archive at Upsalla University |
| Language | English |
| Detected Language | English |
| Type | Student thesis, info:eu-repo/semantics/bachelorThesis, text |
| Format | application/pdf |
| Rights | info:eu-repo/semantics/openAccess |
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