Abstract
In recent years, the Ministry of Education's policy on higher education is no longer the way to indulge control operation, the opposite order to improve the quality of higher education. The Ministry of Education used the double-dealing, first of all, the university evaluation system begin and regulate the so-called "university exit mechanism." In addition the education and implementation of large grants of accreditation providing subsidies to the better universities, and thus evaluation of poor schools can¡¦t get grants, so the formation of most of the subsidies to the school an excellent university, and therefore caused the situation to strong become more stronger, the weak become more weaker. Therefore, if colleges and universities can¡¦t achieve the minimum number of students remain in operation, and it will eventually be forced out of the education market, and then it will be accompanied by referred students, teachers, severance and other social issues.
This study used the purposive sampling with snowball sampling, and questionnaires the domestic 14 private university teachers, a total of 224 valid questionnaires recovered, and then to use the SPSS 18.0 in statistical analysis and examination the collected date. The results showed: 1. Teachers with high degree of Internal Marketing consciousness will increase their organizational commitment in the university. 2. Teachers with high degree of environmental uncertainty Perceptions will reduce their organizational commitment in the university and it will affect the teaching quality. 3. Teachers with high degree of organizational commitment and the internal marketing consciousness will increase the teaching quality. 4. Teachers with organization commitment have positive mediation effect between the internal marketing consciousness and teaching quality 5. In the situation of internal marketing consciousness, the environmental uncertainty perception does not have any effect the organizational commitment and the teaching quality.
| Identifer | oai:union.ndltd.org:NSYSU/oai:NSYSU:etd-0129111-134933 |
| Date | 29 January 2011 |
| Creators | Lin, Hsiu-Fang |
| Contributors | Da-Chi Liao, Jung-Ing Huang, none, Shan-Non Chin |
| Publisher | NSYSU |
| Source Sets | NSYSU Electronic Thesis and Dissertation Archive |
| Language | Cholon |
| Detected Language | English |
| Type | text |
| Format | application/pdf |
| Source | http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0129111-134933 |
| Rights | not_available, Copyright information available at source archive |
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