This diploma thesis is focused on business success of eshops concretely usability, credibility, accessability, competitive advantage and some types of promotion(PPC, SEO, email marketing). This work also describes way of evaluation of business results and KPI-driven management. In practical part of the work there is eshop www.ceskeskolky.cz analyzed. On the basis of some methods (SEO analysis, Usability testing, etc.) particular suggestions and recommendations are made to improve business results of this eshop.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:9269 |
| Date | January 2008 |
| Creators | Hradcová, Monika |
| Contributors | Kališová, Libuše, Kraucher, Marek |
| Publisher | Vysoká škola ekonomická v Praze |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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