Spectating esports online has been getting more and more popular in recent years. In order to cater to everyone’s needs and provide the best experience for spectators from all backgrounds, it is important to understand the unique motivations for each type of person to watch esports. In this paper, we build on past research not only in the field of esports, but also traditional sports and sociology to conduct a thorough study uncovering factors that influence people’s esports viewership habits. To achieve this, a survey (n = 542) was conducted, the data from which was analyzed in light of our theoretical framework. Our results showed that while motivating factors are somewhat homogenous across demographics, there are still minor patterns and predictors that can be used to describe the habits of different groups. Our main findings were the importance of tight-knit communities in fighting games, the different roles of communities and competitiveness between genders, and younger people’s preference for co-streams.
| Identifer | oai:union.ndltd.org:UPSALLA1/oai:DiVA.org:uu-532049 |
| Date | January 2024 |
| Creators | Canesi, Dávid, Sandvik, Samuel, Serov, Bogdan |
| Publisher | Uppsala universitet, Institutionen för speldesign |
| Source Sets | DiVA Archive at Upsalla University |
| Language | English |
| Detected Language | English |
| Type | Student thesis, info:eu-repo/semantics/bachelorThesis, text |
| Format | application/pdf |
| Rights | info:eu-repo/semantics/openAccess |
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