Since the internet revolution, and with the ever-growing presence of the internet in our everyday lives, being able to control as much data as possible has become an indispensable part of any business looking to succeed on digital markets. This is where Big Data has become crucial. Being able to gather, but more importantly process and understand data, has allowed companies to tailor their services according to the unspoken wants of the consumer as well as optimize ad sales according to consumers’ online patterns. Considering the significant power over digital markets possessed by certain companies, it becomes critical to examine such companies from a competition law perspective. Refusal to supply, which is an abuse of a dominant position according to Article 102 TFEU, can be used to compel abusive undertakings to share a product or service, which they alone possess, and which is indispensable input in another product, with competitors. This is otherwise known as the Essential Facilities Doctrine. If the Big Data used by attention platforms such as Facebook or Google were to be considered such an indispensable product, these undertakings would be required to share Big Data with competitors. While Big Data enables the dominant positions held by powerful attention platforms today, there are certain aspects of it and its particular uses by such platforms that do not allow for the application of the Essential Facilities Doctrine. Considering the significance of Big Data for these undertakings, however, there may be need for a reform of the Essential Facilities Doctrine. From a purely competition standpoint, allowing the application of the Essential Facilities Doctrine to Big Data would be beneficial, particularly considering the doctrine’s effect on innovation. However, enforcing an obligation to share Big Data with competitors would be in breach of privacy policies within the EU. While competition decisions made by the Commission do not directly concern rules set forth in such policies, the Commission is still obligated to respect the right to privacy set forth in the EU Charter of Fundamental Rights. Thus, while the significance of Big Data demands a change in how it is approached by competition law, the Essential Facilities Doctrine is not the appropriate remedy.
| Identifer | oai:union.ndltd.org:UPSALLA1/oai:DiVA.org:uu-411945 |
| Date | January 2020 |
| Creators | Berto, Hedda |
| Publisher | Uppsala universitet, Juridiska institutionen |
| Source Sets | DiVA Archive at Upsalla University |
| Language | English |
| Detected Language | English |
| Type | Student thesis, info:eu-repo/semantics/bachelorThesis, text |
| Format | application/pdf |
| Rights | info:eu-repo/semantics/openAccess |
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