Thesis deals with the realization of complex Business Intelligence (BI) solution, which is an extension of current analytical layer of the company and also includes implementation of data warehouse, data cubes and report. The introductory part of the thesis describes theory of BI problematics, usage of data warehouse in Customer Realationship Management (CRM) and data-driven marketing. Later part describes specification of requirements, analysis of the current state of the company and own work. Microsoft tools and technologies were used for development of the solution.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:431855 |
| Date | January 2017 |
| Creators | Ščudla, Petr |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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