ABSTRACT
This conceptual review is an introductory exploration of campaign
evaluation's potential to support broader development processes. The
review is not conclusive, but maps theoretical and empirical themes,
highlights debates, identifies potentially constructive approaches, and
notes areas for further investigation. It considers how a critical
understanding of social systems, development paradigms and
communication models may enhance campaign evaluation's
transformative role. The review finds accountability to campaign funders
often drives evaluation, rather than a commitment to those who most need
to benefit from development. Amongst other factors, this limits evaluation's
contribution to social change. The author concludes that 'constructive'
evaluation differs from one context to another - each campaign requires a
unique approach to optimise and sustain development outcomes.
However, there remains considerable scope to develop campaign
evaluation theory and practice for public value. This will require extensive
dialogue; critical reflection; multidisciplinary, cross-sectoral and interorganisational
collaboration; and greater commitment to sustainable
development.
| Identifer | oai:union.ndltd.org:netd.ac.za/oai:union.ndltd.org:wits/oai:wiredspace.wits.ac.za:10539/4881 |
| Date | 26 May 2008 |
| Creators | Kinghorn, Elizabeth Frances |
| Source Sets | South African National ETD Portal |
| Language | English |
| Detected Language | English |
| Type | Thesis |
| Format | 409168 bytes, application/pdf, application/pdf |
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