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Návrh marketingové strategie spolku / Marketing Strategy Proposal for an Association

The thesis deals with a marketing stratégy inovation focusing on community event „Day of Princesses“. Theoretical part defines terms related to organizing non-profit organization, marketing and marketing strategies. Further, it decribes marketing analyzes which are assembled in the second part of this work. Final section of the thesis is develoted to own resolution proposals, which should lead to improvement of current situation.

Identiferoai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:319195
Date January 2017
CreatorsHrazdírová, Natálie
ContributorsHuněk, Filip, Novák, Petr
PublisherVysoké učení technické v Brně. Fakulta podnikatelská
Source SetsCzech ETDs
LanguageCzech
Detected LanguageEnglish
Typeinfo:eu-repo/semantics/masterThesis
Rightsinfo:eu-repo/semantics/restrictedAccess

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