Thesis on the topic "Marketing Communications in sport" has the aim to design a communication campaign for selected sports club. Specifically, he was chosen sports club HANDBALL Trebon Ltd. In the second part analyzes the present status of the use of marketing communication tools club. Based on the results from the analysis was planned and economically evaluated event, which was supposed to inform the public about the activities of the club and gain new recruits. Event was designed so that it is feasible and beneficial for sports club HANDBALL Trebon Ltd.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:126519 |
| Date | January 2012 |
| Creators | KOCANDOVÁ, Pavlína |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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