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The role of strategic leadership in facilitating sustainable competitive advantage

M. Comm. / The primary purpose of this study was to consider the components of each pillar of competitive advantage, how leadership influences each pillar and to determine whether this in turn influences customer satisfaction and/or sustainable competitive advantage leading to the survival of the organisation. The literature review was used to accomplish the secondary objectives of discussing strategy, strategic leadership, sustainable competitive advantage and its pillars. The literature review was also used to model the interconnected relationships present in the industry. An overview of the event management industry was provided by means of the research that was conducted.

Identiferoai:union.ndltd.org:netd.ac.za/oai:union.ndltd.org:uj/uj:2393
Date05 June 2012
CreatorsMaree, Suzaan
Source SetsSouth African National ETD Portal
Detected LanguageEnglish
TypeThesis

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