The aim of the thesis is to design way of implementation methods Balanced Scorecard into the strategic management of the company ABC. The introduction of the Balanced Scorecard method is an analysis of the company's activities using the EFQM Excellence model based on self-assessment process. The thesis is divided into theoretical and practical parts. The theoretical part defines financial analysis, EFQM Excellence Model and the Balanced Scorecard concept. The practi-cal part contains the characteristics of the company, analysis of financial health and current condition, evaluation of the self-assessment questionnaire, identifying strengths and weaknesses and design implementation the methods Balanced Scorecard.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:178860 |
| Date | January 2014 |
| Creators | Kubjátová, Pavla |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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