Facing ecological credit shortage, eco-awareness all over the world, entrepreneurs should make ¡§greening¡¨ the crucial mission, and take its development as a competitive advantage. Briefly, entrepreneurs have to behalf as corporate citizens and work on social responsibility. Connecting the environment protection with business profit increases the value of stockholders and creates the value of stakeholders as well. This research focus on how the practice of greening creates business sustainable value, the effects from executives¡¦ attitude and leadership style on business greening and how the human resource department participate greening.
Case study method was using in this research. By taking with 7 entrepreneurs remarkable in greening, after analysis, there are 7 issues found in this study.
1.Four business greening strategies: there are energy saving and carbon emission reduction strategy, innovative strategy, stakeholders response strategy and blue ocean strategy to create business sustainable value.
2.The executives¡¦environmental attitudes have the positive effects on business greening strategy and sustainable value.
3.The leadership style of CEO effects business sustainable value.
4.Under the strategy of energy saving and carbon emission reduction, the policies of human resource are encouraging all employees take part and building the mechanism of employees participate, combining with rewarding system. These give the positive effects on business sustainable value.
5.Under the strategy of innovation, human resource policies are emphasizing on recruitment and training, creating an innovative atmosphere in organization and inspiring innovation by team work. These give the positive effects on business sustainable value.
6.Under the stakeholder response strategy, human resource policies are stressing on fairness, building up a tight relationship between employers and employees and setting up bi-directional communication. These give the positive effects on business sustainable value.
7.Under the blue ocean strategy, human resource policies should emphasize on investing critical technological talents and obtaining. These give the positive effects on business sustainable value.
| Identifer | oai:union.ndltd.org:NSYSU/oai:NSYSU:etd-0125111-104142 |
| Date | 25 January 2011 |
| Creators | Lin, Ching-Ying |
| Contributors | none, none, Bih- Shiaw Jaw |
| Publisher | NSYSU |
| Source Sets | NSYSU Electronic Thesis and Dissertation Archive |
| Language | Cholon |
| Detected Language | English |
| Type | text |
| Format | application/pdf |
| Source | http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0125111-104142 |
| Rights | not_available, Copyright information available at source archive |
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