Business Tourism, a sub-sector of the tourism industry, is growing in international recognition having
received wide attention from tourism professionals, governments and academics over the past few
decades. This trend demonstrates the integral role that business tourism plays in the development of
tourism as a whole. The benefits and impacts of meetings, incentives, conferences, exhibitions and
events on a destination can create considerable opportunities for a city or country’s economy. With the
caveat that the balance is maintained between the demand and supply sides of the industry, a
destination can successfully use business tourism to achieve pre-defined development goals.
Traditionally, the Northern hemisphere developed countries have held the greatest proportion of the
business tourism market, both as contributors and recipients. More recently, developing countries are
starting to claim their share of this lucrative market as meeting planners, organisers and business
travellers look to new, exciting destinations for their meetings. South Africa falls into this category of
emerging destinations, becoming a recognised competitor in the global business tourism industry. In
terms of the primary components of the business tourism mix, the exhibition component has received the
least attention in the South African market to date although there is a growing understanding of the
benefits that can be derived from participation in this sector. The aim in this report is to examine the
role of exhibition sector, assessing the industry’s contribution to the overall significance of the business
tourism sector in South Africa.
| Identifer | oai:union.ndltd.org:netd.ac.za/oai:union.ndltd.org:wits/oai:wiredspace.wits.ac.za:10539/5782 |
| Date | 22 October 2008 |
| Creators | Reynolds, Jacqueline Harvey |
| Source Sets | South African National ETD Portal |
| Language | English |
| Detected Language | English |
| Type | Thesis |
| Format | application/pdf, application/pdf, application/pdf, application/pdf, application/pdf, application/pdf |
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