The diploma thesis is about export strategy of Jitex Comfort, s. r. o. on the German market. The first part is about characteristic and current situation of Jitex Comfort on the Czech market, its history, organizational structure and business strategy. Followingly the thesis states the reasons why Jitex Comfort wants to enter the German market. In the next part is analysis of German market. The last section is about suggestion of the export strategy.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:202078 |
| Date | January 2014 |
| Creators | Říhová, Michala |
| Contributors | Němečková, Iveta, Hinčica, Vít |
| Publisher | Vysoká škola ekonomická v Praze |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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