The presented master thesis focuses on incentive tourism. The thesis presents general definition and theoretical base for incentive tourism, and subsequently the issue is applied to the selected segment {--} the youth. Dealing with the youth segment, the thesis focuses mainly on a specific area of incentive tourism, motivational tourism. The main input factors of motivational process are described for a particular group of motivational tourism products. The research in the field of motivational tourism carried out in the thesis is fully located in Czech environment. Planning and implementation of particular product {--} entering adaptation course {--} is one of the components of the presented master thesis. The theoretical findings are supported by two field studies: evaluation of both quantitative and qualitative research and elaboration of case studies for the specific products.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:46340 |
| Date | January 2008 |
| Creators | VAŠKOVÁ, Jana |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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