The diploma thesis The Export Strategy of Company B a K systémy s.r.o. to German Market deals with characteristic of the company B a K systémy s.r.o. and its export politics. The aim of this study is to analyse the export strategy of comapany B a K systémy s.r.o. to the german market and to propose measurements which would be effective in this field. The study is based on the basic characteristic of the company and on the analysis of the german market. At the close of this study are proposed also criterias how to evaluate the proposed measurements.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:124626 |
| Date | January 2011 |
| Creators | Novotná, Hana |
| Contributors | Halík, Jaroslav, Augustinová, Jana |
| Publisher | Vysoká škola ekonomická v Praze |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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