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Návrh marketingové komunikace pro ubytovnu Služeb Blansko, s.r.o. / Marketing Communication Proposal for Hostel Služby Blansko, Ltd.

This diploma thesis focuses on analyzing limitations of marketing communication of Služby Blansko, Ltd. It tries to establish how these shortcomings could be eliminated and in achieving these goal different tools like marketing mix analysis is used. Based on the feedbacks from the customers and discussion with the management of the company, some measures on how to properly react to each individual customer demand and increase attendance and popularity of Služby Blansko, Ltd. were suggested.

Identiferoai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:222117
Date January 2009
CreatorsZezula, Radek
ContributorsSnopek, Radek, Šimberová, Iveta
PublisherVysoké učení technické v Brně. Fakulta podnikatelská
Source SetsCzech ETDs
LanguageCzech
Detected LanguageEnglish
Typeinfo:eu-repo/semantics/masterThesis
Rightsinfo:eu-repo/semantics/restrictedAccess

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